/head> Zuma the Dog: April 2010

Colourful Clothes for Cool Kids



Tuesday, 20 April 2010

It doesn't really matter that Primark reckoned it only sold a few padded bikini tops - the fact is that they have backed down from sexualising girls clothes.
Their attitude to fashion is part of the reason I started the Zuma the Dog range. What sort of message does it send to young girls if their chests are being drawn attention to like that. More importantly, what a lack of imagination from their designers and irresponsiblity for putting those sort of clothing lines out into the mass market.
I've not gone down the swimwear route. Strictly unisex and definitely no padded bits.
Everytime I look at my website I smile. I'm dead chuffed with what I've achieved in a short time bringing together a range that is bright and cheerful and definitely not sexualising kids clothes.