/head> Zuma the Dog: November 2021

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Friday 26 November 2021

Children’s IP Ventures into the Edutainment Sector

 So, I'm updating my blog quickly with this exciting news from the HQ of Zuma the Dog. My PR department have been busy with this press release, so please continue reading. I can't wait to see how the animation develops. Can you?



The creators of children IP Zuma the Dog are excited to announce the incorporation of their new joint venture company, Zuma the Dog and Friends Edutainment Ltd. The partnership combines the talents of Transcendent Media Capital Ltd, venture studio who focuses on driving capital to systemic change through media, technology and advocacy driven ventures and Bertish and Company Ltd, creator and owner of award-winning Children’s character IP Zuma the Dog.

Zuma the Dog and Friends Edutainment Ltd will focus on creating children’s media, technology and education content with character Zuma the Dog at the heart of each project. The new entity will kick off with its own animation series, Zuma the Dog and Friends, which provides children with diversity education, where Zuma, an anti-bullying role model adventures with his friends to overcome social challenges to teach empathy, communication and problem-solving skills.

“This is an exciting step forward for Zuma the Dog as a character brand.” Says Samantha Bertish, IP creator. “The hard work starts now, and I can’t wait to get stuck in and contribute to making a positive impact on our children’s futures.”

Peta Milan, CEO of Transcendent Media Capital commented, “Our research shows us that communities without access to diversity tend to be intolerant of it. Highly diverse communities, more often than not, embrace their diversity, so we are working to provide a solution to the challenge of providing communities, and in particular, our young children with greater access to diversity education.” Peta added, “We are also establishing an advisory board of youth, so it will be a company for kids, driven by kids. This is in line with our mission to apply regenerative principles to our venture building practices”.

Building on the popular brand’s philosophy there are 45 episodes planned to go into production early 2022. The series will include characters from Zuma the Dog’s pre-school books as well as new characters developed specifically for the animation. These include dog characters with special needs and diverse backgrounds, tackling subjects that have not yet been attempted in the children’s entertainment sector to date.

“We’ve also had celebrity interest in the animation project already.” Continues Samantha. “And we’re expecting this to really get this project off to a great start”.

 

For licensees who want to collaborate with Zuma the Dog and Friends, please contact Brand Manager Sarah Ann Camp at sarah@weirdlime.co.uk

Can you believe this exciting news? 


Much Love


Zuma 


xx

Friday 5 November 2021

Small dog helps to rejuvenate the high street



 Ok! So, can anyone tell me what happened to the summer? It like, whooshed by and poof, we landed in autumn and now there's pumpkins outside blocking my path and Christmas adverts on the telly. How is it possible that each year zooms by so fast? Do they have the zoomies, just like I get when Mummy returns home after a big trip out into the world? (actually she tells me she's only been gone for five minutes, but pretty sure she' fibbing coz it feels like forevaaaaaa).

I know it's been a while since my last post. A lot of nothing has been going on while the world has been recovering from the pandemic, but now, lots of plans are being made and I'm excited to announce our latest project. The launch of our new concession shop in collaboration with Pop-Up Horsham. Working closely with Horsham District Council, the Pop-up Horsham initiative brings small brands into the high street who wouldn’t necessarily have the opportunity. With a bright, modern interior, the shop creators will bring a luxury feel to their customers shopping experience and, by introducing exciting new brands it aims to increase footfall to rejuvenate our high streets after what has been a devastating blow to many established high street brands over the past years.

Zuma the Dog will be piloting a new way of shopping by incorporating products and tech. To lower the risk of buying large amount of stock it will provide products through a “make on demand” service. Customers can see, feel, and try on products in store and using QR codes provided in store, purchase their products online. These will be manufactured and shipped direct to their door within 48 hours. Zuma the Dog works closely with sustainable British licensees to ensure products are made to its exacting high stands, incorporating all the Zuma the Dog branding its customers love.

Zuma the Dog logo in store window

“We feel passionate about piloting a new style of shopping in the UK marketplace.” Mummy told me. “By looking to the future and enhancing technology we can work in a more sustainable way. Sourcing manufacturers within Britain, cutting our carbon footprint with shorter delivery distances and cutting out the need to invest in costly amounts of stock, warehouse storage costs and reducing waste. I believe this is the way forward for shopping, to combine bricks and mortar with the online experience. And it would be great to see Pop-up initiatives like this roll out across all major high streets in the UK.”

We're,...... I mean. I am very excited to see Mummy's focus of attention has been brought back to me. This opportunity  allows Zuma the Dog to gain its place on the high street and move forward with the demands of its customers. 

Shop front in Horsham
The New Pop-Up Horsham shop opens at West Street on November 2nd 2021, Zuma the Dog will be available to visit in store for 6 months and we look forward to welcoming you all there.

Much Love


Zuma XX





P.S. Do you like my Halloween costume?


For licensees who want to collaborate with Zuma the Dog on new products for the shop, please contact Brand Manager Sarah Ann Camp at sarah@weirdlime.co.uk