SMALL DOG’S BIG ADVENTURE INTO THE TECH WORLD

 

ZUMA THE DOG DIPS A PAW INTO AR
 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is thrilled to announce their new partnership with US augmented reality tech company XR Goods, bringing their new branded merchandise into the world of wearable tech.

This new partnership will bring Bertish and Company’s character Zuma the Dog to life with a 2D animation of their dog character, which can be accessed through a scannable logo on their specially designed apparel collection. The AR platform is designed without the need for heavy downloads onto devices or email logins, keeping it light and easy to enjoy and once scanned a welcome page will pop up and the user will then be able to play a game with Zuma. The narrative is still under development, though the team do know the story will be age appropriate, have an educational theme, and give the user a complete immersive experience with Zuma, including the opportunity to be photographed with him. 

“We are beyond excited for this project and Zuma the Dog’s future in media entertainment,” said Samantha Bertish, brand creator. “Wearable tech is something I have had a keen interest in for many years and this project answers our question of how best we can combine children’s media entertainment and apparel in an easy, affordable and fun way. We also look forward to developing this AR experience into other Zuma the Dog product catagories.” 

As Bertish and Company continue to push Zuma the Dog’s message of tolerance, anti-bullying, and diversity education into the world, this cutting-edge balance between fashion and technology can help get their message across in exciting ways that relate directly to their core audience. Still in animation development stage, Bertish and Company expect to see it’s first wearable tech available to buy before the end of 2022 and invite retailers to contact the brand with their interest to stock this exciting new range in their stores.

The project also includes Bertish and Company’s joint venture company Zuma the Dog and Friends Edutainment Ltd, where all the new character IP is held for their forth coming animated series and other children’s media entertainment. These characters will be developed into AR characters for wearable tech as the Zumaverse expands. 

And finally, for licensees who want to collaborate with Zuma the Dog on new products please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com

Much Love

Zuma XX

via GIPHY

Children’s IP Ventures into the Edutainment Sector

 So, I'm updating my blog quickly with this exciting news from the HQ of Zuma the Dog. My PR department have been busy with this press release, so please continue reading. I can't wait to see how the animation develops. Can you?

The creators of children IP Zuma the Dog are excited to announce the incorporation of their new joint venture company, Zuma the Dog and Friends Edutainment Ltd. The partnership combines the talents of Transcendent Media Capital Ltd, venture studio who focuses on driving capital to systemic change through media, technology and advocacy driven ventures and Bertish and Company Ltd, creator and owner of award-winning Children’s character IP Zuma the Dog.

Zuma the Dog and Friends Edutainment Ltd will focus on creating children’s media, technology and education content with character Zuma the Dog at the heart of each project. The new entity will kick off with its own animation series, Zuma the Dog and Friends, which provides children with diversity education, where Zuma, an anti-bullying role model adventures with his friends to overcome social challenges to teach empathy, communication and problem-solving skills.

“This is an exciting step forward for Zuma the Dog as a character brand.” Says Samantha Bertish, IP creator. “The hard work starts now, and I can’t wait to get stuck in and contribute to making a positive impact on our children’s futures.”

Peta Milan, CEO of Transcendent Media Capital commented, “Our research shows us that communities without access to diversity tend to be intolerant of it. Highly diverse communities, more often than not, embrace their diversity, so we are working to provide a solution to the challenge of providing communities, and in particular, our young children with greater access to diversity education.” Peta added, “We are also establishing an advisory board of youth, so it will be a company for kids, driven by kids. This is in line with our mission to apply regenerative principles to our venture building practices”.

Building on the popular brand’s philosophy there are 45 episodes planned to go into production early 2022. The series will include characters from Zuma the Dog’s pre-school books as well as new characters developed specifically for the animation. These include dog characters with special needs and diverse backgrounds, tackling subjects that have not yet been attempted in the children’s entertainment sector to date.

“We’ve also had celebrity interest in the animation project already.” Continues Samantha. “And we’re expecting this to really get this project off to a great start”.

 

For licensees who want to collaborate with Zuma the Dog and Friends, please contact Brand Manager Sarah Ann Camp at sarah@weirdlime.co.uk

Can you believe this exciting news? 

Much Love

Zuma 

xx