Little Dogs Adventure at Big Spring Fair 2022

Tuesday, 8 February saw my human head up to Birmingham’s NEC with The Pop up Shop Agents founder Charley Crocker and two former pop up shop sellers to take to the stage as a guest speaker at Spring Fair.

Spring Fair is a highlight in the annual retail calendar as a vibrant marketplace for wholesale homes, gifts and fashion. As the definitive “shop for shops”, Spring Fair is held across four days, designed around three key buying destinations – Home, Gift and Moda Fashion.

Little me at Spring Fair 

Talking with Karina

Charley, who was invited to attend to speak about The Power of Pop-Ups, took three pop up shop sellers from the Pop Up Horsham store which included Karina Berry Creator of Plane Jane, Kim Billings, Founder of KimmyB@ and my human, author and brand creator Samantha Morgan-Bertish.

The Pop Up Shop Agents provide a wide range of opportunities for small businesses to promote their products and services and Spring Fair, which focuses on inspiration and trends is a great platform for small businesses to meet and showcase their businesses to larger retailers.

Products look lovely on display

It was such a fun day and my human told me, dispite feel very nervous, she enjoyed chatting about her experience running our Zuma the Dog shop remotely from Switerzerland and the success of the customer shopping experience using QR codes to check out directly via our website. This exciting new way of shopping is something we are going to explore more going forward with new similar projects for the high street. Seeing stock selling in real time means we can replenish quickly, see what our best sellers are, gauge trends with customers and work with the season when ordering new stock. 

Getting ready to go onstage.

The interest from retailers was high and the auditorium was packed with people wanting to know more about our experience and my human was surprised with the amount of questions and interest after the event. 

Certainly an experience not easy to forget and my human would definitely do it again if the opportunity arises 

You can catch the full talk on YouTube here.

Much Love

Zuma XX