SMALL DOG GROWS BIGGER

 

Second concession shop opens for Zuma the Dog

Brand creator of Zuma the Dog and company director Samantha Bertish made an exciting visit to their second concession store at Pop Up Leatherhead in Surrey last week. Working closely with Mole Valley District Council, the Pop-up Leatherhead initiative is the second in a series of shops oraganised by The Pop-Up Shop Agents that aims to bring small brands into the high street who wouldn’t necessarily have the opportunity. With a bright, modern interior, the shop creators bring a luxury feel to their customers shopping experience and, by bringing in exciting new brands it aims to increase footfall to rejuvenate high streets after what has been a devastating blow to many established high street brands over the past years.  

After the success of the Horsham store at the end of 2021 Zuma the Dog will be appearing in the new Leatherhead shop for the next three months, bringing his usual bright and happy products with him. Samantha Bertish spent the day in store to meet the shop managers, check on products and make sure everything in their concession conformed to all company branding. The shopping experience remains the same as Zuma the Dog combines conventional shopping with tech demands and with an exciting new website set to launch in the next month, the brand expects to grow with new licensed on demand products via its online and bricks and mortar shopping experiences.

“This store looks amazing, bright and modern.” Said Bertish. “The High Street location brings a lot of footfall and I can already see people’s interests are peaked by the store front and window display. It was lovely to spend the day with the store managers and other concession licensees, getting to know them and other products in store with Zuma. I’m also proud to be able to be a part of this initiative for a second time. I’m so grateful to The Pop-Up Shop Agents for all their hard work in bringing this project to life. Can’t wait to get stuck in with the next Pop-Up Shop project , wherever that may be.” 

The New Pop-Up Leatherhead shop opened in The Swan Center on the 18^th March, and Zuma the Dog will be available to visit in store over the next 3 months.

For licensees who want to collaborate with Zuma the Dog on new products for the shop and new website, please contact Brand Manager Sarah Ann Camp at sarah@contagiousmediagroup.com