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Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Friday 1 April 2022

SMALL DOG GROWS BIGGER




 

Second concession shop opens for Zuma the Dog


Brand creator of Zuma the Dog and company director Samantha Bertish made an exciting visit to their second concession store at Pop Up Leatherhead in Surrey last week. Working closely with Mole Valley District Council, the Pop-up Leatherhead initiative is the second in a series of shops oraganised by The Pop-Up Shop Agents that aims to bring small brands into the high street who wouldn’t necessarily have the opportunity. With a bright, modern interior, the shop creators bring a luxury feel to their customers shopping experience and, by bringing in exciting new brands it aims to increase footfall to rejuvenate high streets after what has been a devastating blow to many established high street brands over the past years.  


After the success of the Horsham store at the end of 2021 Zuma the Dog will be appearing in the new Leatherhead shop for the next three months, bringing his usual bright and happy products with him. Samantha Bertish spent the day in store to meet the shop managers, check on products and make sure everything in their concession conformed to all company branding. The shopping experience remains the same as Zuma the Dog combines conventional shopping with tech demands and with an exciting new website set to launch in the next month, the brand expects to grow with new licensed on demand products via its online and bricks and mortar shopping experiences.

“This store looks amazing, bright and modern.” Said Bertish. “The High Street location brings a lot of footfall and I can already see people’s interests are peaked by the store front and window display. It was lovely to spend the day with the store managers and other concession licensees, getting to know them and other products in store with Zuma. I’m also proud to be able to be a part of this initiative for a second time. I’m so grateful to The Pop-Up Shop Agents for all their hard work in bringing this project to life. Can’t wait to get stuck in with the next Pop-Up Shop project , wherever that may be.” 


The New Pop-Up Leatherhead shop opened in The Swan Center on the 18th March, and Zuma the Dog will be available to visit in store over the next 3 months.

For licensees who want to collaborate with Zuma the Dog on new products for the shop and new website, please contact Brand Manager Sarah Ann Camp at sarah@contagiousmediagroup.com

 




Monday 14 February 2022

Little Dogs Adventure at Big Spring Fair 2022


Tuesday, 8 February saw my human head up to Birmingham’s NEC with The Pop up Shop Agents founder Charley Crocker and two former pop up shop sellers to take to the stage as a guest speaker at Spring Fair.

Spring Fair is a highlight in the annual retail calendar as a vibrant marketplace for wholesale homes, gifts and fashion. As the definitive “shop for shops”, Spring Fair is held across four days, designed around three key buying destinations – Home, Gift and Moda Fashion.


Little me at Spring Fair 


Talking with Karina

Charley, who was invited to attend to speak about The Power of Pop-Ups, took three pop up shop sellers from the Pop Up Horsham store which included Karina Berry Creator of Plane Jane, Kim Billings, Founder of KimmyB@ and my human, author and brand creator Samantha Morgan-Bertish.

The Pop Up Shop Agents provide a wide range of opportunities for small businesses to promote their products and services and Spring Fair, which focuses on inspiration and trends is a great platform for small businesses to meet and showcase their businesses to larger retailers.

Products look lovely on display


It was such a fun day and my human told me, dispite feel very nervous, she enjoyed chatting about her experience running our Zuma the Dog shop remotely from Switerzerland and the success of the customer shopping experience using QR codes to check out directly via our website. This exciting new way of shopping is something we are going to explore more going forward with new similar projects for the high street. Seeing stock selling in real time means we can replenish quickly, see what our best sellers are, gauge trends with customers and work with the season when ordering new stock. 

Getting ready to go onstage.


The interest from retailers was high and the auditorium was packed with people wanting to know more about our experience and my human was surprised with the amount of questions and interest after the event. 

Certainly an experience not easy to forget and my human would definitely do it again if the opportunity arises 


You can catch the full talk on YouTube here.



Much Love

Zuma XX