SMALL DOG RETURNS TO SCHOOL

 

ZUMA THE DOG HEADS UP A GAMING PROJECT AT UCS

 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is excited to announce their collaboration with University Centre Somerset.

Brand creator Samantha Bertish recently attended the university to present the project to students attending the graphic design, gaming, marketing, and business courses. The cross-course project involves students to work in groups and act as agencies to pitch their ideas to Bertish and Co. for a Zuma the Dog game to be created in the popular creator gaming platform Roblox. The winning pitch will get to work closely with Bertish to create the game expected to go live early summer 2023. The students will be offered a licensing agreement to bring the project into the real world, where they have the opportunity to manage the game and monetize it, generating income for themselves.

“Being back at my old college after 30 years to present this project has been amazing,” said Bertish. “Engaging with students and being able to offer an ongoing project that could eventually lead to jobs managing the game is an exciting opportunity for both the students and me. I’m loving this chance to work with the future work force of the creative world, simulating how it is to work in the real world and offer the benefit of my experience. I too was a student at the university and hopefully, I can inspire these young adults to follow their dreams to work within this fast-changing creative world of today.”

With continued popularity in the under 13 age group, Roblox is proving to be one of the best gaming platforms for Zuma the Dog to spread its message of tolerance, anti-bullying, and diversity education through this Zuma the Dog and Friends game. This world will cross over with that of the world created for other projects expected to be announced Q2 of 2023 to keep some continuity across the “Zumaverse”. Details of the actual game are yet to be confirmed, though the brand will focus on, character development, anti-bullying messaging, education, and player experience to keep users choosing Zuma the Dog and Friends time again.

The new AR gaming apparel has now launched and can be purchased exclusively from Zuma the Dog's website. For retailers interested in stocking merchandise by Zuma the Dog, please email Samantha Bertish at sam@zumathedog.com and for licensees who want to collaborate with Zuma the Dog on new projects please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com