SMALL DOG RETURNS TO SCHOOL

 

ZUMA THE DOG HEADS UP A GAMING PROJECT AT UCS

 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is excited to announce their collaboration with University Centre Somerset.

Brand creator Samantha Bertish recently attended the university to present the project to students attending the graphic design, gaming, marketing, and business courses. The cross-course project involves students to work in groups and act as agencies to pitch their ideas to Bertish and Co. for a Zuma the Dog game to be created in the popular creator gaming platform Roblox. The winning pitch will get to work closely with Bertish to create the game expected to go live early summer 2023. The students will be offered a licensing agreement to bring the project into the real world, where they have the opportunity to manage the game and monetize it, generating income for themselves.

“Being back at my old college after 30 years to present this project has been amazing,” said Bertish. “Engaging with students and being able to offer an ongoing project that could eventually lead to jobs managing the game is an exciting opportunity for both the students and me. I’m loving this chance to work with the future work force of the creative world, simulating how it is to work in the real world and offer the benefit of my experience. I too was a student at the university and hopefully, I can inspire these young adults to follow their dreams to work within this fast-changing creative world of today.”

With continued popularity in the under 13 age group, Roblox is proving to be one of the best gaming platforms for Zuma the Dog to spread its message of tolerance, anti-bullying, and diversity education through this Zuma the Dog and Friends game. This world will cross over with that of the world created for other projects expected to be announced Q2 of 2023 to keep some continuity across the “Zumaverse”. Details of the actual game are yet to be confirmed, though the brand will focus on, character development, anti-bullying messaging, education, and player experience to keep users choosing Zuma the Dog and Friends time again.

The new AR gaming apparel has now launched and can be purchased exclusively from Zuma the Dog's website. For retailers interested in stocking merchandise by Zuma the Dog, please email Samantha Bertish at sam@zumathedog.com and for licensees who want to collaborate with Zuma the Dog on new projects please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com

SMALL DOG’S BIG ADVENTURE INTO THE TECH WORLD

 

ZUMA THE DOG DIPS A PAW INTO AR
 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is thrilled to announce their new partnership with US augmented reality tech company XR Goods, bringing their new branded merchandise into the world of wearable tech.

This new partnership will bring Bertish and Company’s character Zuma the Dog to life with a 2D animation of their dog character, which can be accessed through a scannable logo on their specially designed apparel collection. The AR platform is designed without the need for heavy downloads onto devices or email logins, keeping it light and easy to enjoy and once scanned a welcome page will pop up and the user will then be able to play a game with Zuma. The narrative is still under development, though the team do know the story will be age appropriate, have an educational theme, and give the user a complete immersive experience with Zuma, including the opportunity to be photographed with him. 

“We are beyond excited for this project and Zuma the Dog’s future in media entertainment,” said Samantha Bertish, brand creator. “Wearable tech is something I have had a keen interest in for many years and this project answers our question of how best we can combine children’s media entertainment and apparel in an easy, affordable and fun way. We also look forward to developing this AR experience into other Zuma the Dog product catagories.” 

As Bertish and Company continue to push Zuma the Dog’s message of tolerance, anti-bullying, and diversity education into the world, this cutting-edge balance between fashion and technology can help get their message across in exciting ways that relate directly to their core audience. Still in animation development stage, Bertish and Company expect to see it’s first wearable tech available to buy before the end of 2022 and invite retailers to contact the brand with their interest to stock this exciting new range in their stores.

The project also includes Bertish and Company’s joint venture company Zuma the Dog and Friends Edutainment Ltd, where all the new character IP is held for their forth coming animated series and other children’s media entertainment. These characters will be developed into AR characters for wearable tech as the Zumaverse expands. 

And finally, for licensees who want to collaborate with Zuma the Dog on new products please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com

Much Love

Zuma XX

via GIPHY