SMALL DOG’S BIG ADVENTURE INTO THE TECH WORLD

 

ZUMA THE DOG DIPS A PAW INTO AR
 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is thrilled to announce their new partnership with US augmented reality tech company XR Goods, bringing their new branded merchandise into the world of wearable tech.

This new partnership will bring Bertish and Company’s character Zuma the Dog to life with a 2D animation of their dog character, which can be accessed through a scannable logo on their specially designed apparel collection. The AR platform is designed without the need for heavy downloads onto devices or email logins, keeping it light and easy to enjoy and once scanned a welcome page will pop up and the user will then be able to play a game with Zuma. The narrative is still under development, though the team do know the story will be age appropriate, have an educational theme, and give the user a complete immersive experience with Zuma, including the opportunity to be photographed with him. 

“We are beyond excited for this project and Zuma the Dog’s future in media entertainment,” said Samantha Bertish, brand creator. “Wearable tech is something I have had a keen interest in for many years and this project answers our question of how best we can combine children’s media entertainment and apparel in an easy, affordable and fun way. We also look forward to developing this AR experience into other Zuma the Dog product catagories.” 

As Bertish and Company continue to push Zuma the Dog’s message of tolerance, anti-bullying, and diversity education into the world, this cutting-edge balance between fashion and technology can help get their message across in exciting ways that relate directly to their core audience. Still in animation development stage, Bertish and Company expect to see it’s first wearable tech available to buy before the end of 2022 and invite retailers to contact the brand with their interest to stock this exciting new range in their stores.

The project also includes Bertish and Company’s joint venture company Zuma the Dog and Friends Edutainment Ltd, where all the new character IP is held for their forth coming animated series and other children’s media entertainment. These characters will be developed into AR characters for wearable tech as the Zumaverse expands. 

And finally, for licensees who want to collaborate with Zuma the Dog on new products please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com

Much Love

Zuma XX

via GIPHY