SMALL DOG’S BIG ADVENTURE INTO THE TECH WORLD

 

ZUMA THE DOG DIPS A PAW INTO AR
 

Bertish and Company Ltd, the creator and owner of children’s character brand Zuma the Dog, is thrilled to announce their new partnership with US augmented reality tech company XR Goods, bringing their new branded merchandise into the world of wearable tech.

This new partnership will bring Bertish and Company’s character Zuma the Dog to life with a 2D animation of their dog character, which can be accessed through a scannable logo on their specially designed apparel collection. The AR platform is designed without the need for heavy downloads onto devices or email logins, keeping it light and easy to enjoy and once scanned a welcome page will pop up and the user will then be able to play a game with Zuma. The narrative is still under development, though the team do know the story will be age appropriate, have an educational theme, and give the user a complete immersive experience with Zuma, including the opportunity to be photographed with him. 

“We are beyond excited for this project and Zuma the Dog’s future in media entertainment,” said Samantha Bertish, brand creator. “Wearable tech is something I have had a keen interest in for many years and this project answers our question of how best we can combine children’s media entertainment and apparel in an easy, affordable and fun way. We also look forward to developing this AR experience into other Zuma the Dog product catagories.” 

As Bertish and Company continue to push Zuma the Dog’s message of tolerance, anti-bullying, and diversity education into the world, this cutting-edge balance between fashion and technology can help get their message across in exciting ways that relate directly to their core audience. Still in animation development stage, Bertish and Company expect to see it’s first wearable tech available to buy before the end of 2022 and invite retailers to contact the brand with their interest to stock this exciting new range in their stores.

The project also includes Bertish and Company’s joint venture company Zuma the Dog and Friends Edutainment Ltd, where all the new character IP is held for their forth coming animated series and other children’s media entertainment. These characters will be developed into AR characters for wearable tech as the Zumaverse expands. 

And finally, for licensees who want to collaborate with Zuma the Dog on new products please contact Brand Manager Sarah Camp at sarah@contagiousmediagroup.com

Much Love

Zuma XX

via GIPHY

Zuma's Fashion Doldrums

As if facing the change in the British weather and the depressed feeling you get at the end of the summer, knowing that all you have to look forward to is six months of long cold winter nights followed by morning visits from Jack Frost, bundling the kids into their thick coats, hats and scarves and scrapping ice off the car windscreen wasn't enough, after scouting around the local supermarkets to find Master C something interesting to wear for the next season, I was dumbstruck to see the lack of interesting options available.

Too dull for kids!

Still lucky, during mid August to experience what often seems a very short summer for the UK in recent years, I thought it would be nice while shopping with Nanny Zuma to get a quick clothing shop done (knowing it’s Master C’s growing season). Enjoying the sunshine and still feeling quite summery I entered the boys section of the supermarket only to be faced with the most dullest, boring and downright dreary clothing range I could possible see. There was absolutely nothing exciting or inspiring about the styles and quite frankly not willing to dress my fun, colourful, playful little boy anything this store had to offer.

I don’t want to sound like a moaning mini, but having worked as a designer supplying stores like these for many years, I believe their buyers are playing it too safe by not offering an alternative to grey, black and white stripes, grey on grey checks with an accent of red and white. I actually thought I’d walked into the school uniform department at first until I realised this was the only row available for boys clothes.

Shame on you ASDA! Shame shame shame for lacking imagination and balls to try something new. With a consumer spend of £3.4 Million, (figures based on tax year 2008-2009), I’m pretty sure you can come up with something better, more exciting, more original than what you already currently stock. Why play it safe for the sake of margins and profit?

Same dull colours in Europe

Our children deserve to dress age appropriate, fun, colourful and bright.  Supermarkets and other high street chain stores can do so much better than this. It’s time to stop forcing bland winter fashion doldrums on our children, particularly stocking colours like this during August.  Winter is tough enough! Dress to impress not dress to depress!

Lucky for you guy’s Zuma the Dog can save the day and brighten up those winter fashion blues. ;-)

Much Love

Mummy Zuma XX

SMALL DOG MAKING BIG WAVES IN THE CHINA

            Zuma the Dog testing the Chinese retail market

 

Glastonbury based Start – Up Children’s wear brand has launched their first campaign on Kickstarter to raise investment and brand awareness to trial their clothing line in the Chinese market. They were approached by the Chinese retailer Oriental Chushuai six months ago who love their European style and want to stock the brand in their stores from September. This requires some funding for the small brand, so have turned to Kickstarter to start the process moving forward.

Samantha Morgan-Bertish founder of Bertish & Company Ltd and owner/creator of Zuma the Dog knows the brand would fit perfectly into this market with its quirky European style. “With the right funding, investment and partners we can see the brand grow quite nicely, with the vision to have its own stand alone stores”.

Zuma the Dog

Stylish – Fun and bright colours that stand out in the crowd.

High Quality – Well made product designed to be passed down the sibling ranks

Innovative – Inspired by the family pet, who can be tracked on social media and interact with customers.

Not trend led – Has a style of its own and can be worn all year for any season or occasion guaranteeing full use of the items before the child grows out of it.

Kids love dogs!

Trading since 2010 entrepreneur Samantha has singlehandedly developed Zuma the Dog’s brand philosophy and style, creating sales and recognition worldwide. She invites you to take a look at her project and interested parties can contact her direct via email on sam@zumathedog.com, to talk more about the campaign and her company before they make a pledge. The campaign will run until 25^th April 20125.

Search Zuma the Dog at www.kickstarter.com or simply follow the link below.

https://www.kickstarter.com/projects/1511620017/winter-2015-range-by-zuma-the-dog

Website: www.zumathedog.com