Zuma's Fashion Doldrums

As if facing the change in the British weather and the depressed feeling you get at the end of the summer, knowing that all you have to look forward to is six months of long cold winter nights followed by morning visits from Jack Frost, bundling the kids into their thick coats, hats and scarves and scrapping ice off the car windscreen wasn't enough, after scouting around the local supermarkets to find Master C something interesting to wear for the next season, I was dumbstruck to see the lack of interesting options available.

Too dull for kids!

Still lucky, during mid August to experience what often seems a very short summer for the UK in recent years, I thought it would be nice while shopping with Nanny Zuma to get a quick clothing shop done (knowing it’s Master C’s growing season). Enjoying the sunshine and still feeling quite summery I entered the boys section of the supermarket only to be faced with the most dullest, boring and downright dreary clothing range I could possible see. There was absolutely nothing exciting or inspiring about the styles and quite frankly not willing to dress my fun, colourful, playful little boy anything this store had to offer.

I don’t want to sound like a moaning mini, but having worked as a designer supplying stores like these for many years, I believe their buyers are playing it too safe by not offering an alternative to grey, black and white stripes, grey on grey checks with an accent of red and white. I actually thought I’d walked into the school uniform department at first until I realised this was the only row available for boys clothes.

Shame on you ASDA! Shame shame shame for lacking imagination and balls to try something new. With a consumer spend of £3.4 Million, (figures based on tax year 2008-2009), I’m pretty sure you can come up with something better, more exciting, more original than what you already currently stock. Why play it safe for the sake of margins and profit?

Same dull colours in Europe

Our children deserve to dress age appropriate, fun, colourful and bright.  Supermarkets and other high street chain stores can do so much better than this. It’s time to stop forcing bland winter fashion doldrums on our children, particularly stocking colours like this during August.  Winter is tough enough! Dress to impress not dress to depress!

Lucky for you guy’s Zuma the Dog can save the day and brighten up those winter fashion blues. ;-)

Much Love

Mummy Zuma XX

Exciting Times for Zuma the Dog

It may have appeared in recent months that we have been quiet on our social network sites, but there is always something happening behind the scenes, at home and with business. Mummy is always heading off here and there. Meeting for this, meeting for that, but lately I see something big is happening and Mummy seems more excited than usual.

She has explained that some people in a country called China has taken a real interest in ME! Yay! GO ME! But I think she is referring to my clothing line. She has been talking at length with them for many months now and they would like to launch the brand in the Chinese market starting with their own stores and act as our agent to grow Zuma the Dog nationwide.

How exciting is that!?

This is such an awesome opportunity and with this will come some hard work and Mummy will now need to look at funding and investment to make this happen and she is even looking in to taking on a partner to complement the skills she already has. This will mean a real change for Zuma the Dog, a step up in the business world and a chance to step out on the worldwide market and become a real competitor in Children's clothing.



To get the ball rolling she has launched a Kickstarter campaign and hoping you will all like to have a hand in helping our little brand develop and achieve its potential in growing into the household name we know it can be.



 

Go on! Have a little look see at this link make a pledge and remember to share, share, share the love.

 https://www.kickstarter.com/projects/1511620017/winter-2015-range-by-zuma-the-dog

With Zuma the Dog in the Chinese marketplace we are really making progress with our vision.

Much Love as always

Zuma XX